If you're a real estate agent, broker, or specialist, your goal should be to find as much business as possible. While this may be a given, of course, it may be difficult to leverage the Internet to your benefit. Perhaps your website simply isn't optimized, which is where Long Island SEO comes into play. The URLs associated with your site, as well as its various internal pages, will help you get seen by more potential clients. Here are the best ways to create URLs that will generate traffic and leads alike.
When it comes to creating URLs - and names such as fishbat.com will agree - readability matters. To accomplish this, make your URLs as short as possible. Ensure that they aren't made up of a series of random numbers and letters. Instead, focus on making them readable, not only for search engines, but people as well. This is just one of the ways to optimize your URLs so that they begin to perform from an SEO standpoint.
Next, ensure that each URL has a relevant keyword included. To do so would be an oversight, and it's a common one among those that are unfamiliar with SEO in general. Let's say that, for the sake of argument, that you're located in New York. Perhaps you'd like to include the term "real estate New York" somewhere in a relevant URL. In fact, it's strongly recommended that you do so, as this will make your SEO even stronger.
Additionally, real estate agents should keep stop words out of their website URLs. If you don't know what stop words are, these are essentially terms, like articles or pronouns, that are common in speech but not so common with hyperlinks. "But," "for," and "too" are just a few examples of stop words that should be taken out of URLs. By keeping these away, you will be able to get your website ranking higher. It will just take time for changes to be seen.
Lastly, understand that SEO changes on a regular basis. What this means is that practices will shift as well, which is why you should stay on top of what makes websites rank. This includes the steps that should be taken to craft URLs for your real estate business. If you feel like your website's growth has come to a halt or dropped, look back at your URLs. Perhaps they simply need to be changed to fit the current digital landscape.
When it comes to creating URLs - and names such as fishbat.com will agree - readability matters. To accomplish this, make your URLs as short as possible. Ensure that they aren't made up of a series of random numbers and letters. Instead, focus on making them readable, not only for search engines, but people as well. This is just one of the ways to optimize your URLs so that they begin to perform from an SEO standpoint.
Next, ensure that each URL has a relevant keyword included. To do so would be an oversight, and it's a common one among those that are unfamiliar with SEO in general. Let's say that, for the sake of argument, that you're located in New York. Perhaps you'd like to include the term "real estate New York" somewhere in a relevant URL. In fact, it's strongly recommended that you do so, as this will make your SEO even stronger.
Additionally, real estate agents should keep stop words out of their website URLs. If you don't know what stop words are, these are essentially terms, like articles or pronouns, that are common in speech but not so common with hyperlinks. "But," "for," and "too" are just a few examples of stop words that should be taken out of URLs. By keeping these away, you will be able to get your website ranking higher. It will just take time for changes to be seen.
Lastly, understand that SEO changes on a regular basis. What this means is that practices will shift as well, which is why you should stay on top of what makes websites rank. This includes the steps that should be taken to craft URLs for your real estate business. If you feel like your website's growth has come to a halt or dropped, look back at your URLs. Perhaps they simply need to be changed to fit the current digital landscape.
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