By Martin Summers
Although search engines provide you with global search options, as a local business you would want to concentrate on certain locations such as 'West End'. This is really important because any global search will bypass the targeted customers and would be a big drain on your advertising budget.
Concentrating on the local audience may appear difficult as Google doesn't group the sites depending upon their exact location, but with the following tips, you can easily tap your local market.
1. Your business location should be in...
